AI Automation Operations

Run your business like it was built in 2030.

Halberton & Crowe designs and deploys the website, CRM, content engine, and operations infrastructure that lets a $1M–$25M business run with the leverage of a 50-person team — in 2 to 5 days.

The Stack

The AI-First Operations layer, end to end

Website & SEO

A production site (10–15 pages) with long-tail SEO landing pages for each of your niches. Bilingual if your market needs it.

CRM & Lead Routing

HubSpot configured with the pipelines, custom properties, and workflows that fit your business — not a generic template.

Content Engine

A 100–200 article library, 90-day content calendar, and email template suite. You publish weekly without lifting a finger.

Brand Identity

Logo, palette, photography treatment, and the asset library to extend it.

Operations Architecture

A written “AI-First Operations” doc that documents every workflow, decision tree, and handoff in your business.

Launch Integrations

Google Analytics, Search Console, Calendly, Google Business Profile, and industry-specific tools (IDX, scheduling, etc.) wired and tested.

Three ways to start

Pick the build that matches your stage

Starter

$3,500

2-day delivery

5-page landing site
1 HubSpot pipeline, configured
30-article content library
1 email welcome sequence
Launch integrations (GA4, Search Console, Calendly)

Best for: solo operators, 1–3 person firms, single market.

Start the Starter build

How it looks, finished: Bay Area Realty & Lending Group

Tier

Enterprise

Delivery

5 days, end-to-end

Year-1 modeled value

~$425K

Year-1 ROI

~22x

When Marisela Argeñal came to H&C, she had 27 years of real estate experience in the East Bay, a growing book of bilingual clients, and a one-page brochure website that couldn’t capture a lead if a buyer walked in and handed it to her. She needed to run a modern brokerage — not a website, a brokerage — and she needed it operational in 5 days.

We deployed a 15-file production website (home, dedicated buyer and seller funnels with five-step intake forms, a process walkthrough, a stories page, a 12-article blog with an affordability calculator and quiz, and six SEO landing pages targeting ITIN mortgages, FHA loans, first-time buyers in Martinez, and Spanish-speaking buyers across the Bay). We configured her HubSpot with a custom 9-stage deal pipeline (New Lead through Post-Close), custom properties for preferred language and loan type, and buyer/seller notification workflows. We drafted and deployed a 211-article bilingual content library, a 90-day content calendar, a listing presentation deck, a CMA template, an AI-first operations architecture doc, and a staffing roadmap.

Then we wired it together: GoDaddy DNS, Google Analytics 4, Search Console, Calendly, Google Business Profile, and the IDX feed.

Year-1 economics

What one year of AI Ops typically returns

Conservative midpoint US-SMB assumptions across roles replaced + owner hours recovered + revenue uplift. Underlying spreadsheet shared with prospects on request.

Starter

Investment Year-1: $3,500

Marketing/social VA replaced $24K
Web maintenance avoided $8K
Owner time (5 hrs/wk × $200) $50K
Revenue uplift (15% lead lift) $30K

Year-1 value

~$112K

Net Year-1 ROI: ~32x

Professional

Investment Year-1: $12,500

Marketing manager replaced $60K
Content writer replaced $30K
Web/CRM admin avoided $24K
Owner time (10 hrs/wk × $250) $125K
Revenue uplift (25% lead lift) $80K

Year-1 value

~$319K

Net Year-1 ROI: ~25x

Enterprise

Investment Year-1: $19,500 (retainer optional)

Marketing manager replaced $72K
Content writer (bilingual) $48K
Operations coordinator $60K
Customer service triage $36K
Owner time (15 hrs/wk × $300) $225K
Revenue uplift (30%, multi-market) $200K

Year-1 value

~$641K

Net Year-1 ROI: ~33x

Year-1 economics for the lower-tier products

Product	Investment Y1	Year-1 value	ROI
Compliance Snapshot Report ($299 one-time)	$299	~$8K	~27x
AI Readiness Automation ($997 one-time)	$997	~$45K	~45x
The H&C Briefing ($99/mo or $999/yr)	$999	~$45K	~45x
Country Compliance Toolkit ($399/country)	$399	~$28K	~70x
M&A People Integration Pack ($997 one-time)	$997	~$45K	~45x
Country Playbook ($497/country)	$497	~$8K	~16x

Ready to ship today

Buy a productized product now

Self-serve checkout for our digital and reporting products. Same-day or next-day delivery on each.

Compliance Snapshot

$299 · 3 business days

One country, one industry. Current labor/HR regulatory snapshot. ~12-page PDF + 30-min recorded explainer + 1 email Q&A.

Buy — $299

AI Readiness Automation

$997 · 5 business days

120-min discovery call + 20-page custom automation built for your company + 90-day roadmap + 30-min readout call.

Buy — $997

Country Compliance Toolkit

$399 · same-day download

Country-specific regulatory toolkit covering labor law, hiring/firing, payroll, taxation, benefits. Specify country at checkout.

Buy — $399

M&A People Integration Pack

$997 · instant download

Complete H&C template library for cross-border M&A: cultural alignment, leadership transition, communication plans, comp harmonization.

Buy — $997

FAQ

Common questions

How is this different from hiring a marketing agency?

An agency bolts on top of your business. We rebuild the business so it doesn’t need an agency. Every asset and system we deploy is yours — the articles, the templates, the CRM configuration, the operations docs. You own all of it.

Who owns the IP?

You do. Every deliverable transfers in full on final payment.

What if I already have a website?

We either rebuild it (most common) or rework the one you have. We do not, however, keep sites we think won’t convert.

Do you offer refunds?

If we fail to deliver the scoped items within 30 days of the target launch date, we refund 50% on request. After that point, the work is yours and the engagement is complete.

Can you do this in a language other than English?

Yes. We’ve delivered full EN/ES builds. Arabic, French, and Portuguese are available on Professional and Enterprise tiers.

What’s the process to start?

Book a 30-min fit call. If it’s a fit, we send a scoped SOW and a 50% deposit invoice. Work begins the next business day.

Stop being the operations department.

Book a 30-minute fit call with Jen. If we’re the right partner, you’ll have a signed SOW within the week. If we’re not, we’ll tell you who is.

Book the fit call